Tidbits from the Growth 2.0 Conference by Entrepreneur Magazine

Paul Secor with Entrepreneur Magazine Editor-in-Chief, Amy Cosper

I recently had the chance to attend the 2010 Growth 2.0 Conference presented by Entrepreneur Magazine.  The event took place in Miami on January, 26^th.  (see my picture with Editor-in-Chief Amy Cosper).  Here is a quick list of interesting facts and pieces of advice I picked up.

From Jay Conrad Levinson – Chairman of Guerrilla Marketing Intl

• · The famous book Guerilla Marketing was originally titles “527 Ways to Market Your Business For Free”.

• 68% of business is lost because there is no follow-up after the sale (repeat business and referrals are lost)

• Top 3 reasons people buy from McDonald’s, in order: (1) clean restrooms, (2) the French fries, (3) the hamburgers

• You cannot be “in charge” in social media.  Everyone else is “in charge”.

From Ivan Misner – Founder & Chairman at BNI

• · You get hired because of your IQ, but you get promoted because of your EQ (emotional qualities)

• 3 Stages of Networking: (1) Visibility – They know you. (2) Credibility – They know you are good at it.  (3) Profitability -  willing to pass you referrals on a reciprocal basis.

• To maximize your network, break your contact database into these 3 categories and figure who you need to advance in stages and how to do it

From Starr Hall – International Publicist/Social Media Strategist/Author

• Social Proof means the credibility you have online via referrals, mentions, media coverage, etc.

• Never respond to general questions and calls for help more than 3 times from a person and limit it to 3 minutes each time, before you ask for a business engagement (get paid)

• Use ping.fm to update all your social media at one time

• If you want to outsource your social media consider smartyVA.com
• A good mass emailing program can be found at infusionsoftnow.com